Having a online business should not be stressful. Setting it up can be somewhat stressful but after that you need to automate! Having programs in place to automate your selling, marketing and even sending e-mails is a must. If you own your own business and you have to do all of these things then you will find yourself short on time. This is where automation comes in. Once the ball is starting to roll you should look into making your website/business automated. I say wait for the ball to start rolling that way you are not paying a fortune out of pocket. You simply take some of your profits and start automating step by step. In this blog post we are going to highlight some of the programs used to automate your sites!
I cannot stress social media enough. Check out these stats on social media usage:
The latest survey from the Pew Research Center shows that:
- 73% of U.S. adults use YouTube
- 68% use Facebook
- 35% use Instagram
- 29% use Pinterest
- 27% use Snapchat
- 25% use LinkedIn
- 24% use Twitter
Now you might be wondering why are you highlighting Twitter? The exact reason that you are asking that question. Other businesses see the usage of Twitter and decide not to waste resources in it. This leaves a gap that you can take advantage of with your business. Here are the stats for Twitter. Thanks to our friends at Business2community for putting this together!
- Twitter has more than 326 million monthly active users.
- The network’s daily active users grew 9% between 2017 and 2018, though reports noted its monthly active users declined in the latter half of 2018.
- 24% of American adults are on Twitter—specifically, that’s 23% of American men and 24% of American women.
- Twitter’s highest demographic of users are those between 18 and 29, with 40% of this population on the platform.
- 27% of 30 to 49 year-olds are on Twitter.
- 19% of 50 to 64 year-olds are on Twitter.
- Only 8% of those 65 or older are on the platform.
- 90% of Twitter users also use Facebook; 95% also use YouTube; 73% also use Instagram.
- 80% of Twitter users access the platform via a mobile device.
- Twitter is the fourth most popular social network for small businesses, with 44% of small businesses present on the platform.
As you can see, Twitter has 326 MILLION monthly active users and its growing. That is a huge market that is being ignored. Don’t ignore it! Especially since you can completely automate it and it will not take up any of your time! I am talking about a program called Post Dynamo. Post Dynamo can completely automate your Twitter account and let you be free to run your company. Since it is only $2.95 for the first month I think everyone should give it a try and imagine generating targeted leads to your business for that cheap. You can reach new interested people that you may not find on Facebook!
The name sounds pretty funny but this works! Imagine having a robot that can take control of your social media accounts and even your blog and post! That’s what this robot does. Rather than go through all the details of what this bot does I would encourage you to read all about it here! One click viral content generator. Autopilot your social media pages. Free advertising and lead generation. It uses the best hashtags for your content so you don’t have too. Hashtags are very important as they increase visibility by 2 times! It will auto post at the optimal time for your audience to reach as many people as possible.
FanPageRobot researches the top influencers and competitors in your field. Auto post to WordPress, Blogger and Shopify! FanPageRobot integrates all the largest social media networks on the web. You can connect every Facebook fan page or Facebook group you have with a Twitter, Instagram, Pinterest, Google My Business, LinkedIn and Tumblr account. Did I mention the Pro plan is only $14.95/month? Imagine the value this bot could add for one meal.
You may have heard about Proof before. Proof is everywhere! What proof does is take everything that’s happening with your website and broadcasts it to everyone else. Let me tell you a few examples. Let’s say you have a sale on a product in your store, Proof will show other visitors exactly how many people have bought that product. This is turn creates a FOMO effect or fear of missing out and drives more conversions! It tells how many people have visited the page as well. Check out a few of the photos below.
Little pictures like these on your website have been proven to improve sales and conversions! Check out everything Proof has to offer here!
Anyone who has an online store should be collecting e-mails one way or another. Whether it be by landing pages or having a sign up on their site. E-mail marketing is widely used and is one of the best returns on your investment! Check out these stats from ConvertKit!
To me the most interesting was conversion rate by referrer. Meaning, what percentage of the people who come to the sales page actually purchase?
- YouTube: 2.2%
- Twitter: 5.4%
- Facebook: 6.3%
- Email: 9.4%
This is telling you that e-mail marketing works better then all of the rest. Why though? Because the person has already visited your site and was interested in your product! Sometimes people just need a little nudge in order to buy! But how do you send out thousands of e-mails to your lists? Automate it! There are many different e-mail automation programs out there! Here are some of the best!
And last but not least is landing pages. In order to use an e-mail marketing campaign you need to collect e-mails! One of the best methods is landing pages. You offer your customers a certain percentage off or something for free and they gladly give up their e-mail. Now you have a direct way to communicate with them on a weekly basis. I say weekly because you do not want to be too annoying. As opposed to someone who just goes to your store and decides not to purchase, if you get their email you can send them other offers which eventually might convert to a sale! Landing pages are essential to collecting e-mails and re-targeting your customers!
Instapage is one of the best in the business! You can create mobile responsive landing pages that integrate with your marketing and ad software. You can even optimize your landing page with heat maps. This shows you where a majority of the customers are clicking so you can make the experience better. With their landing pages, customers saw an increase in conversation rate from 5% to 28%. And right now they have FREE TRIAL!